Anatomy of a Beast: Obsession and Myth on the Trail of Bigfoot
2009, University of California Press
The author, clearly a Bigfoot Skeptic, contends that the science response was missing from the rise of the Bigfoot phenomenon allowing a surge in Bigfoot popularity. The audience saw it as feasible and scientists almost never challenged the evidence presented. Those disillusioned by traditional science built up the hairy wild man stories and sold them to a lucrative men’s adventure market. McLeod contends that gaps and uncertainty in science was filled by others with views based on religious or other personal convictions and this was largely given a pass by the media. Bigfoot is about storytelling, he contends, not the truth. The author did not seem to grasp the scientific issues well enough to explain them and the book feels strung out. It typically gets a love or hate response from readers so it may appeal greatly to some and disgust others. Your milage may vary.